As a business owner, you have seen the massive shift of consumers heading to the Internet to conduct their business, to shop and socialize.
You decide it’s time to get your business website up and running and compete with the other businesses looking to capture the same consumer traffic. But a few weeks after you have gone digital, you can’t find your website on Google.
You panic, concerned that you have done something wrong. And since you’re not a techie, you can’t figure out what’s going on.
So, what happened?
Here are 4 Possible Reasons
Your website is not indexed: Getting a search engine to find your website, especially if it is new, takes time. Sometimes it can take several weeks. So be patient. Recently, I had a site that was not showing up during a search. My search would tell me that the site was not available.
Not enough valuable content: The copy you put on your website should be easy to read and understand. It must also include keywords that tell Google what your site is all about. For example, if it’s about Search Engine Optimization, the content must speak to SEO information. The site should not, out of the blue, include content on dog training tips. Make sure to keep the content focused and shorter than a conventional article. You also want to keep the reader engaged.
Website not optimized for search engine crawling: Google has these “bots”, short for robots, that crawl a website to search for overuse of keywords, metadata, link, the relevance of content, among other factors. If the bot or “spider” as some refer to it, does not find relevant content, the site won’t show up in searches. If the keywords are not found in the actual content of your website, that site is regarded as irrelevant.
The keywords targeted are very competitive: Depending on the business niche, your keywords might be in heavy use and it could take a long time before your site is visible on Google. Google goes through billions of content searching for keywords. So, for the bots to find your website, come up with keywords that are less competitive. Don’t forget, your website should be turning up when a search engine user makes a query. If your keywords are too general, your site is going to get lost in the crunch.
To get help resolving these issues, fill out the Discovery Form.
