As a business owner, know what you are signing up for before you hire a Search Engine Optimization expert.

You should ask your SEO Expert some piercing questions. This is especially important if you are new to using SEO Marketing as the vehicle to get more customers to your business. Sometimes it’s even beneficial to get a second opinion to make sure you don’t get “persuaded” to take on additional expenses that you don’t need, like a new website.

For the most part, in my opinion, the website you have can be optimized to get you found on Google by customers looking for the types of services you offer. Be aware, though, that if your website has had issues with penalties or a spam-plagued history, it might be a good idea to start fresh. But it makes no economic sense to get a new site and then have the old site redirected to the new one.

As the business owner, you should also know that Google is in constant motion. The search engine ebbs and flow and dips and rises almost unceasingly. And if your SEO expert is any good, she will let you know that important bit of information right from the start.

So being patient and flexible are key traits a business owner should be armed with when it comes to SEO marketing.

Because of this and other factors, ranking a business on Page 1 of Google takes time. And you as a business owner needs to know that the relation with your SEO expert will be more than a one-time exchange. Business owner and SEO expert must develop long-term relationships to achieve a successful SEO campaign. Attracting customers to your business does not end after the first month; it’s an ongoing process. At  www.connecticutseoexpert.com you can learn how get customers to your business.