Does Your Business Exist?
If you are not on the Internet, he said, it’s as if you don’t exist.
Mizrahi, who has styled us as a TV presenter, and dressed us as the creative director of Xcel Brands, is brilliant and has been around long enough to observed the changes the Internet has fashioned. He is also the subject of a new exhibit at the Jewish Museum, “Isaac Mizrahi: An Unruly History.”
So what did Mizrahi mean when he said if you’re not on the Internet you might not exist?
How this translates, at least for me, is that the Internet has become so stitched into the fabric of our lives that it has come to define who we are, in many cases.
We “Google” almost everything. If we have a question, we “google” the answer. What’s the meaning of a certain word? Where did that phrase originate. Who designed Xcel Brands? Where is that store? Can I buy it online?
Google has become the fashion designer of what a successful business looks like in our Digital Age.
I was talking with a couple of friends recently about a potential business niche, and all we had to do was Google it to see the viability of the idea. While sitting on a boat on the Connecticut River, we got our answer.
So as a business owner, how do you take advantage of this important fact?
First you need a website
But just getting a website is not enough. If search engine users can’t find you on Page 1 of Google for your products and services, you don’t exist for them.
To deal with this, business owners who want to be around for a long time, turn to SEO Experts. It does not matter the size of your business, small, medium or large, if you want more consumers to be aware of your existence, you will have to focus on getting web traffic to grow your sales or hire an SEO specialist.
If you have a website, you need the SEO expert to optimize that site so you can be positioned to get the web traffic and grow your revenue.
Be aware, though, that not all SEO Experts are created equal. Make sure your SEO specialist is on top of the changes Google constantly makes about what algorithms are used to optimize your website. Look for someone who is a good communicator and makes clear to you about what they will do to get you to your business goals.
Find an SEO expert who will treat your business like their own.
Getting found on Google is not only fashionable, it’s a must. When you are found, it’s like walking the red carpet, standing out, being seen and heard, like Mizrahi.